Forbes: How To Prioritize Accessibility In Your 2025 Digital Marketing Strategy

Marketers will face several challenges in 2025 when it comes to making digital marketing accessible to the widest possible audience by including customers with disabilities.

For multinationals, these can range from navigating the minefield of digital accessibility compliance legislation, particularly when it varies from region to region, to appropriately leveraging rapidly evolving technologies like AI to create content such as audio descriptions.

Other issues may include maintaining accessibility across multiple channels when third-party platforms respond in different ways to accessibility features, grappling with data deserts when it comes to developing meaningful insights on disabled customers, and last but not least, addressing a lack of disability representation across agencies and in-house teams.

Moreover, with brands increasingly including aspects such as the use of disability-inclusive language and high levels of accessibility within their RFP processes and data from leading accessibility testing platform Fable demonstrating that individuals with disabilities shop online twice as often as the general population, the stakes simply couldn’t be higher.

Last month, these important topics were explored in detail during a panel discussion at Sight Tech Global, an annual event exploring developments in accessible technology and practices, hosted by the Palo Alto-based Vista Center for the Blind and Visually impaired.

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